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Basic Marketing Research (4th Edition) [Naresh K. Malhotra] on * FREE* shipping on qualifying offers. Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel. 13 Jul Part 1: Introduction and Early Phases of Marketing Research Chapter 1 Introduction to Marketing Research Chapter 2 Defining the Marketing Research Problem and Developing an Approach Part 2: Research Design Formulation Chapter 3 Research Design Chapter 4 Exploratory Research Design. 13 Jul Basic Marketing Research has 2 ratings and 0 reviews. This is the eBook of the printed book and may not include any media, website access codes, or print.
For undergraduate-level courses in Marketing Research. With a hands-on, do-it- yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. ISBN. Edition. 4th. ISBN COUPON: Rent Basic Marketing Research 4th edition () and save up to 80% on textbook rentals and 90% on used textbooks. Get FREE 7-day instant eTextbook access!. Visit the Web site of one of the marketing research firms listed in Table. Write a report on the types of marketing research conducted by this firm. Classify this firm based on the scheme presented in Figure. TABLE Top 10 Global Research Organizations.
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